From a business problem
to a product that works.
I design and build websites, custom WordPress plugins and business applications, combining clear interfaces with dependable engineering and technical SEO.
Built around real work.
A product, a booking system and a studio website. See the problem, design decisions and delivered scope behind each.
Modirup
Daily checklists, staff training and branch operations in one mobile-first product.
Explore the case study →
KBClub reservations
Sports court booking and an operational calendar for online and assisted reservations.
Explore the case study →
AST Studio
A creative studio website bringing projects, services and visual identity together.
Explore the case study →What needs to work better?
Choose a path around your business: extend an existing website, launch an application or improve organic discoverability.
Custom WordPress
Plugins, API integrations, B2B enquiries and business workflows.
Explore the service →Web apps & business systems
Booking systems, admin tools and SaaS products, from a focused first release to deployment.
Explore the service →Technical SEO & performance
Indexing, page architecture and performance, with prioritised fixes and implementation.
Explore the service →Clarity at every step.
Agree on the problem, scope and acceptance criteria before implementation begins.
- 01
Understand the problem and users
- 02
Define scope and delivery plan
- 03
Design and build in stages
- 04
Test, launch and hand over
Make an informed next move.
AI SEO Audit for Small Business: A Practical Guide to Better Search Visibility
Why are potential customers struggling to find or contact your business? This practical guide provides a hands-on framework to evaluate indexing health, genuine search intent, local business accuracy, mobile checkout journeys, and AI search readiness—complete with an interactive 14-point checklist and a 30-day action plan.
- 01Technical & Indexing
Crawl health, mobile rendering, and canonical clarity
- 02Customer Search Intent
Direct answers to buyer needs and proof of expertise
- 03Local Accuracy & NAP
Consistent business listings, maps, and local proofs
- 04Mobile Journey Testing
Frictionless inquiry forms, phone calls, and checkout
- 05Structured Data & Schema
Machine-readable facts for traditional and AI search
- 0630-Day Prioritized Plan
4 manageable weekly sprints targeting business impact
Planning a booking system
Before designing the calendar, define what is reserved, who manages capacity and when a reservation becomes confirmed.
Read the note →WordPress or a custom web app?
Choose around your workflow: who maintains content, what users need to do and which constraints matter.
Read the note →WooCommerce technical SEO checklist
A practical checklist covering indexing, filter URLs, canonicals, sitemaps, schema, internal linking, and performance.
Read the note →Let’s build the right solution.
Tell me the URL, the current constraint, and what a successful outcome looks like.