Custom WordPress systems for businesses that have outgrown page builders.
I’m Forooz Davoodzadeh, a WordPress engineer in Iran. I build custom plugins, B2B lead systems, and technically sound WooCommerce SEO — in Persian and English. 18 years in the work.
Not a page-builder shop. Custom systems when the ready-made plugin will not hold.
Commercial systems first. Experiments later.
These are the projects a buyer should see. Games and Web3 demos live on the work index, not here.
Modirup
Restaurant operations software: daily checklists, training, shifts, and accountability for multi-branch teams.
- Product
- Full-stack
- Persian UX
Company Now
A company-formation journey on WordPress: complex services turned into a clear, international purchase flow.
- WordPress
- UX
- Automation
AST Studio
A refined studio site: visual range without giving up performance or a usable CMS.
- WordPress
- Performance
- UI
Four offers. Not a menu of everything.
If the job is installing Elementor on a brochure site, I am the wrong person. If the job is a system inside WordPress, I am not.
Custom WordPress plugins
Lead scoring, admin workflows, SMS, APIs — when a marketplace plugin will not fit.
Plugin engineering →02B2B landings & lead systems
Partnership pages, qualified request forms, and follow-up inside WordPress. No extra CRM required to start.
B2B systems →03WooCommerce technical SEO
Indexing, product schema, filter URLs, category pages that can actually rank for non-brand queries.
Woo SEO →WordPress performance is a separate diagnostic, not a plugin install.
Let’s make the scope real.
Tell me the URL, the current constraint, and what a successful outcome looks like.